Welcome to our straightforward and jargon-free blog. In the crowded space of customer and buyer experience, it's easy to get lost in the industry lingo. That's why we're here: to cut through the noise and provide practical, actionable advice to your most pressing challenges. No fluff, no unnecessary complexity, just honest, valuable insights drawn from years of experience.  Let's dive into the practical world of CX and BX together, one post at a time.