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CX + EX = Success: The Power of Employee Experience in Building Exceptional Customer Experiences

Most companies understand the need to focus on CX. But in their efforts to offer the best CX, many fail to take into account the role of EX.

Measuring Advocacy: Tracking Customer Referrals and Advocacy

Explore strategies and best practices for tracking customer referrals and advocacy to gain a comprehensive understanding of customer loyalty

Gaining an External Perspective: Avoiding Assumptions and Fostering Customer-Centricity

In today's rapidly evolving business landscape, organisations often struggle to maintain an external perspective when it comes to...