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Who I am.

I help organisations get more out of their CX, BX and go-to-market work  by getting back to what really matters: understanding people properly, surfacing the friction that's slowing things down, and making better strategic decisions.

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Sometimes that means consulting support. Sometimes it means workshops, training or practical frameworks. The common thread is helping teams cut through noise, challenge assumptions and move forward with more confidence.

Do great things

My approach

01.

Clear thinking over jargon.
I keep things practical, grounded and useful.

02.

Senior, expert-led support.
You work with me directly, not layers of overhead.

03.

Straightforward collaboration.
I listen well, challenge well and work with you, not around you.

04.

Bespoke to the real problem.
I shape the support around your goals, context and constraints.

05.

Commitment to quality.
I care deeply about doing the work properly.

06.

Accountability throughout.
I deliver what I say I will, and stay close to outcomes.

Rowing Boat

My collaborators.

Hiya is led by me, and where the work needs it, I bring in trusted specialists with deep expertise in research, service design, facilitation, content, training and delivery.

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That means clients get senior, focused support shaped around the challenge not a fixed team for the sake of it.

How I work

  • I start by understanding the real challenge, not jumping to tactics.

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  • I listen carefully, challenge assumptions and look for the friction others miss.

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  • I keep the work practical, strategic and proportionate to the problem.

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  • I bring in additional expertise only when it adds real value.

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  • I care about helping teams think better, not just producing more output.

What clients can expect

  • Clear, honest advice

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  • Senior-level thinking

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  • Practical workshops, tools and recommendations

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  • Flexibility around internal teams and existing partners

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  • A collaborative approach focused on useful outcomes

Photo of Barbara

My story.

I'm a consultant, practitioner and trainer. For over two decades I've worked across customer experience, buyer experience and go-to-market inside enterprises, agencies and as the founder of Hiya.

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I've spent that time consulting, facilitating, building strategic frameworks and capability, helping teams diagnose what's really happening, align priorities and move forward with more confidence.

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I've worked across sectors including FMCG, healthcare, retail, finance, technology and professional services, and across organisations of different sizes on both local and global programmes.

 

That work has included:

  • Leading strategic customer, buyer and go-to-market programmes for global and regional organisations

  • Building practical frameworks, training and tools to improve marketing and commercial capability

  • Helping teams identify hidden friction, challenge assumptions and make better strategic decisions

  • Working across multi-market programmes involving global, regional and local stakeholders

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It's also where Discovery and the Relativity Framework came from built because clients kept asking for a structured way to do this work end-to-end across the enterprise.

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