Who we are.

We help organisations solve customer, buyer and go-to-market challenges by getting back to what matters: understanding people properly, seeing where friction exists, and making better strategic decisions.

Sometimes that means consulting support. Sometimes it means workshops, training or practical frameworks. The common thread is helping teams cut through noise, challenge assumptions and move forward with more confidence.

How Hiya works

Our approach

01. Clear thinking over jargon.
We keep things practical, grounded and useful.

02. Senior, expert-led support.
You work with experienced specialists, not layers of overhead.

03. Straightforward collaboration.
We listen well, challenge well and work with you, not around you.

04. Bespoke to the real problem.
We shape the support around your goals, context and constraints.

05. Commitment to quality.
We care deeply about doing the work properly.

06. Accountability throughout.
We deliver what we say we will, and stay close to outcomes.

Our partners.

Hiya is led by Barbara Stewart and, where needed, draws on trusted specialist collaborators with deep expertise in areas such as research, service design, facilitation, content, training and delivery.

This means clients get senior, focused support shaped around the challenge, not a fixed team for the sake of it.

How we work

We start by understanding the real challenge, not jumping to tactics.

We listen carefully, challenge assumptions and look for the friction others miss.

We keep the work practical, strategic and proportionate to the problem.

We bring in additional expertise only when it adds real value.

We care about helping teams think better, not just producing more output.

What clients can expect

Clear, honest advice

Senior-level thinking

Practical workshops, tools and recommendations

Flexibility around internal teams and existing partners

A collaborative approach focused on useful outcomes

Our founder’s

story.

Barbara Stewart is a consultant, practitioner and trainer who helps organisations improve customer understanding, buyer engagement and go-to-market effectiveness.

Her work spans consulting, facilitation, strategic frameworks and capability building helping teams diagnose what is really happening, align around priorities and move forward with more confidence.

Barbara has worked across sectors including FMCG, healthcare, retail, finance, technology and professional services, supporting organisations of different sizes on both local and global programmes.

Led strategic customer, buyer and go-to-market programmes for global and regional organisations
Built practical frameworks, training and tools to improve marketing and commercial capability
Helped teams identify friction, challenge assumptions and make better strategic decisions
Worked across multi-market programmes involving global, regional and local stakeholders

Who we are.

Our approach

01.

Clear thinking over jargon. We keep things practical, grounded and useful.

02.

Senior, expert-led support. You work with experienced specialists, not layers of overhead.

03.

Straightforward collaboration. We listen well, challenge well and work with you, not around you.

04.

Bespoke to the real problem. We shape the support around your goals, context and constraints.

05.

Commitment to quality. We care deeply about doing the work properly.

06.

Accountability throughout. We deliver what we say we will, and stay close to outcomes.

Our partners.

Our founder’s

story.

Clear thinking over jargon.
We keep things practical, grounded and useful.

Senior, expert-led support.
You work with experienced specialists, not layers of overhead.

Straightforward collaboration.
We listen well, challenge well and work with you, not around you.

Bespoke to the real problem.
We shape the support around your goals, context and constraints.

Commitment to quality.
We care deeply about doing the work properly.

Accountability throughout.
We deliver what we say we will, and stay close to outcomes.