About the writer

I'm Barbara Stewart, founder of Hiya Marketing and creator of the Relativity Framework™ a proprietary enterprise commercial operating system that makes a business structurally legible enough for its growth and AI investment to compound rather than amplify what's already broken.

Across two decades in customer experience, buyer experience and go-to-market, I've worked inside enterprises, agencies and as a consultant. I introduced the ideas of Diagnosis Debt™ and demand-side AI readiness, and developed the Relativity Growth Index™, the measurement instrument behind the framework.

I write here about what I see breaking in real organisations, and what makes them hold.